Managing consumer behavior in co-creation projects
A special group of consumers are becoming more active and asserting during their collaboration with companies. They want to be further involved in the development process and even in company’s decisions. Management of consumers’ behavior in ideation contests is of important role. As ideation contests have a lot of participants and observers and subsequently contributions become visible to “the world” firms give up a substantial amount of control. Hence, these ideation platforms can also be used to place negative content and companies are challenged to achieve their desired results and to prevent a social media disaster. Hence, the management of consumers’ behavior in ideation contests is of crucial importance.
Facebook’s friend problem
In the real world, losing touch with people happens naturally and effortlessly, but on Facebook, unfriending is reserved only for breakups and acts of malice. So, the ghosts floating through my News Feed vastly outnumber the friends I’ve kept. My Friends list went from a roster of my current friends to a collection of everyone I’ve met in the last 10 years — a social group too massive to feel urgent, and too broad to share with on a daily basis.
Facebook is broken for its earliest users, and perhaps soon, for many of its new ones as well.
That’s what CEO Jamey Edwards wants to create with the Flushd app, which is based around about 100,000 bathroom listings from Foursquare. You can review and rate public bathrooms, make use of an “emergency locator button” to find the nearest john, and digest content curated for “in-stall” consumption. Read more>